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Listen, Interpret, Create

It’s what we do, it’s what we’ve always done.

Since 1980 we’ve collaborated with award winning international developers, architects and agents.

The Model Works Media suite of teams is passionate about architecture and the built environment. The teams bring expertise and leadership to the individual disciplines that allow our clients to design, plan and market the most prestigious of projects. Together we are the multidisciplinary practice to take your project from concept to "virtual reality".

Our Key People

These people will look after you and inspire their teams to great things.

David Murphy


David Murphy, Chairman

David Murphy

David holds an honors degree in architecture from University College Dublin and is a member of the Royal Institute of Architects in Ireland. He has 35 years experience in architecture and architectural presentation and interpretation techniques. David is the principle founder of Model Works Media. Based in the London Studio he is still driven by the cut and thrust of running a business with the challenges of the creative studio.

Barry Murphy

Director of Scale

Barry Murphy, Director of Scale

Barry Murphy

Barry holds a Bachelor of Engineering from University of Limerick. He spent 20 years working in engineering and production management in Australia and the US for the Gillette corporation, before joining Model Works Media in 2001. He leads the scale model department, where he has combined his interest in architectural modelmaking with his manufacturing and technical expertise.

Micheal Power

Director of Verified

Micheal Power, Director of Verified

Micheal Power

Micheal is a graduate in Mechanical Engineering from Institute of Technology Carlow. He joined Model Works Media in 1994 and was made director in 2005. He played a key role in the development of architectural digital imaging. Micheal takes responsibility for maintaining the artistic output of the studio at the highest level. He has worked across both the creative and planning sectors with clients across Ireland, UK, Asia & the Middle East.

Peter Rogers

Managing Director

Peter Rogers, Managing Director

Peter Rogers

Peter has 12 years experience in Business Management and Sales & Marketing across leisure and property markets. In the last 6 years this has been focused to delivering creative, architecturally focused solutions to the real estate market. Peter joined Model Works Media in 2012 opening the London studio, driving growth, new product offerings and market initiatives. In his spare time Peter enjoys playing golf and relaxing with his young family.

Simon Wood

Creative Director

Simon Wood, Creative Director

Simon Wood

‘Woody’ started as an Industrial Designer before working on films such as Star Wars, James Bond and Thunderbirds. Later he went on to art direct ground breaking video games for PlayStation in both London and Sydney, whilst working alongside international marketing teams. Moving to George Miller's production company he co-developed various concepts for digital and tv/film projects including Mad Max. Woody joined Model Works Media in 2014 and oversees all creative for the company.

Jose Olivares-Hatch

Technical Director

Jose Olivares-Hatch, Technical Director

Jose Olivares-Hatch

Jose has worked in the architectural visualisation industry for over 10 years at London-based firms such as Miller Hare and Vyonyx, in artistic and technical roles, before joining Model Works Media in 2013. He leads the growing Interactive and IT departments, working with a wide range of creative technologies

Laurence Day

Director of Scale London

Laurence Day, Director of Scale London

Laurence Day

Laurence has over 10 years experience working in London based architectural workshops, including 5 years at Rogers Stirk Harbour and Partners. He has an honours degree in Interior Architecture and has taught his craft at various institutions including University of the Arts London. He leads the scale model team in London.

Xin Leng

Senior Developer

Xin Leng, Senior Developer

Xin Leng

Xin has been working in the arch-viz industry for the last 10 years. With background in Art and Design, Xin has been focusing on Design communication utilizing real-time 3D graphics and interactive media. Since joining Modelworks Media back in 2014, Xin has been a key part of the development team, involved in each interactive projects from start to delivery as well as providing product support after their deployment.

Laura Begley

Project Co-Ordinator

Laura Begley, Project Co-Ordinator

Laura Begley

Laura is an architecture graduate from Dublin School of Architecture and also holds an honours degree in Visual Arts Practice. With over 10 years of professional experience in the architecture industry as well as office and project management, Laura coordinates projects from inception to completion. She deals directly with clients to ensure that their vision and objectives are achieved to the highest aesthetic quality.

Aidan Lynam

Workshop Manager Dublin

Aidan Lynam, Workshop Manager Dublin

Aidan Lynam

Aidan is a graduate of the School of Art, Design and Printing, D.I.T where he completed a BA Fine Art Degree (1st class honours). He is an exhibited sculptor who taught art before joining the team at Modelworks Media in 2003. He has combined his interest in the visual arts along with his 12 years experience as a senior modelmaker in his role as Scale Workshop Manager based in our Dublin studios.    

"Every child is an artist, the problem is staying an artist when you grow up." 

- Pablo Picasso.

Clients & Partners

“This is the best marketing collateral we’ve worked with, bar none.”

Peter Murray

International Director - Residential

Jones Lang LaSalle

“We’ve a whole suite of CGIs, an animation and an app that have very much been a key part of our sales success.”

Steven Pepper

Head of Development Marketing

Barratt London

“MWM produced an excellent marketing model and apartment finder on a tight schedule... I’d be happy to recommend the business again.”

Peter Allen

Sales Director


“MWM combine an ability to fundamentally understand and look inside a job, whilst adopting a friendly but ultra professional approach to the task at hand”.

Paul Molloy


Aldgate Developments

“The Model Works collateral assisted in us achieving 75% reservations on launch day. Highly recommended.”

Linda Faucher

Sales & Marketing Director

NU Living

“Model Works Media as a member of the design team was a clear benefit; successfully communicating the scheme to all audiences.”

Ian Ritchie

Ian Ritchie Architects

We're fortunate to work with international clients and partners who have taken us to many parts of the world. The exposure to various cultures, disciplines and the challenges involved, add an exciting dimension to our life and work.


  • Battersea Power Station Development
  • Ballymore Group
  • Hines
  • Quintain
  • Stanhope Plc
  • LBS Properties
  • St George Plc
  • St James
  • Northacre
  • Londonewcastle
  • London Square
  • Greenland (UK) Investment
  • SP Setia
  • Oxley Holdings
  • IJM Land Berhad
  • Taylor Wimpey Central London
  • Barratt London
  • Redrow
  • Viridis Real Estate


  • Meyer Bergman
  • Mountain Capital
  • Anthology London
  • Linden Homes 
  • Aldgate Developments
  • Crest Nicholson
  • 1 Malaysia Development Berhad
  • Msheireb Properties
  • Howard Hughes Corporation
  • NU Living
  • Treasury Holdings
  • Swan New Homes
  • Hill Residential
  • Higgins Homes
  • A2 Dominion
  • Cavanna Homes
  • HAV Eiendom AS, Oslo
  • IT Fornebu AS, Oslo


  • Foster + Partners 
  • Gensler
  • Daniel Libeskind
  • PLP
  • Make Architects
  • Farrells
  • Conran & Partners
  • Glenn Howells
  • Populous
  • SOM Architects
  • Allies & Morrison
  • Joe Cowen Architects
  • KRJD & Associates, New York
  • Grafton Architects
  • O’Donnell Tuomey Architects
  • Iain Ritchie Architects
  • Henning Larsen Architects
  • a-lab Architects, Oslo
  • RKD Architects
  • ABK Architects
  • Scott Tallon Walker Architects


  • Jones Lang LaSalle
  • Savills
  • Knight Frank
  • Sectorlight
  • Stepladder
  • Evolve Agency
  • DPP Agency
  • J2
  • Sketch2
  • Diageo
  • National Roads Authority
  • Dublin City Council
  • Dublin Airport Authority